Official launch of the BEC Gender Equity Ambassadors Project 

13 November 2021

Gender Equity in badminton constitutes a key subject for BEC and the terms of reference clearly states the main objective to focus on: ''Strengthen and establish the role of women in the European badminton community, encourage the development of female representation in all Member Associations and make recommendations to the Board of Directors in terms of providing new ideas, solutions and inspiration''. 

Although women are mostly given an equal opportunity nowadays, they are still less likely to participate in sports or to be given equal opportunities in sports governance. This hot topic is being actively invested, most notably by the International Olympic Committee, whose Gender Equality Review Project produced 25 recommendations to achieve gender equality on and off the field of play, sooner, rather than later.  

The new Gender Equity Ambassadors project is the new project aiming at actively promoting Gender Equity, thanks to the help of a Team of Ambassadors. 

Their roles will be to: 
  • Be a role model, actively involved in badminton activities; 
  • Engage Member Associations and foster a Gender Equity mindset to all badminton stakeholders;
  • Assist BEC in increasing female participation in badminton across Europe.
Further information can be found in the project description below: 
  • Gender Equity Ambassadors project description 
  • For more information about the Gender Equity Ambassadors project - please contact Justine Cammal, BEC Development and High-Performance Officer at