Millions of badminton fans around the world will be able to watch the new National Badminton League (NBL) after BADMINTON England announced an exclusive deal with Eurosport Asia-Pacific. The agreement will see the NBL broadcast live to over 10 million homes in 16 countries including Malaysia, Indonesia and Australia.
The game-changing NBL starts on 6 October 2014 and will be the UK’s first ever national badminton league. It will be shown exclusively live on Sky Sports in the UK and Ireland, but the Eurosport deal means that millions of badminton fans in Asia and the Pacifics will now also be able to enjoy the matches live as well.
Adrian Christy, Chief Executive of BADMINTON England, said: “Badminton is a truly global sport with millions of fans across the world and I am delighted to announce this partnership with Eurosport to broadcast the NBL live to Asia and the Pacifics.
“The NBL is exciting the whole sport and it’s fantastic that it will now reach a worldwide audience of millions who will enjoy watching the inaugural league season unfold.”
The NBL features new rules and scoring, including PowerPlays, which will result in games with more critical points, faster gameplay and more exciting matches.
It will feature the very best players from the UK and abroad, including Commonwealth Games medal winners and Olympians. For the latest NBL news and information go to badmintonengland.co.uk/NBL
About the National Badminton League:
The National Badminton League is a brand new, game changing and exciting opportunity for badminton - the first ever national league in the UK. Created and run by BADMINTON England, the inaugural season sees six franchise teams competing for the NBL title.
The NBL gives fans a chance to get behind their favourite players and brand new teams. The NBL is changing perceptions of badminton with new rules and formats making the game faster than ever, increasing its appeal to new fans. NBL games will be shown live on Sky Sports and broadcast around the world via digital streaming.
As the National Badminton League grows, we carry a set of fundamental beliefs – who we are and what we stand for. They are at the heart of the NBL.
Growing badminton. Changing perceptions of the game forever. Backing new and exciting teams. Supporting outstanding national players. Bringing the thrill of the sport to new fans.