Badminton Europe, the governing body of badminton in Europe, who recently issued a tender for its media rights, have chosen Total Sports Asia (TSA), to distribute the international TV rights to its events for the cycle 2013-2016. The events include the European Championships, European Mixed Team Championships, European Men’s and Women’s Team Championships as well as the European Club Championships.
Badminton Europe are looking for a much wider exposure of their events around the world and chose to appoint TSA, who have a long history in the sport of badminton as the media partner of the Badminton World Federation (BWF) since 2005 as well as organiser and distributor of the prestigious Axiata Cup.
Quote Brian Agerbak: “With TSA we have found a professional and badminton-experienced sports marketing agency. The cooperation with TSA will ensure better exposure for our European badminton events. We are hoping to reach a new level of promoting our badminton events in Europe. I am looking forward to a good working relationship”
TSA’s Chief Content Officer, Julian Jackson, said “Our company has a long and successful history with the sport of badminton and we are delighted to extend that with Badminton Europe, particularly as they are such a professional and well run organisation. We strongly believe that we can help take European badminton not only to its home markets but also to the rest of the world given our experience success with the BWF”
About Total Sports Asia
Total Sports Asia (TSA) is a leading independent sports marketing agency and content distributor with a dedicated team of over 70 sports marketing experts and four offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Media rights distribution, TV production, sponsorship/licensing, events management and consulting are its core business activities. Representation includes major international rights including US Open Tennis, BWF Super Series (Badminton), PSA Pro Tour (Squash), ITTF (Table Tennis), French Football League, The FA and the current EURO/WORLD CUP Winner, Spain.
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About Badminton Europe
Badminton Europe (BEC) is the governing body of badminton in Europe. It is one of the five continental bodies under the flag of the Badminton World Federation (BWF). It now has 51 member associations. It was founded on 27 September 1967 in Frankfurt, Germany. The current Confederation's headquarter is in Brøndby, Denmark. The officially used acronym is BEC.
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