RSL and Badminton Europe announce extended development partnership
Date: 5/31/2022 6:06 PM
Published by : BEC Press Release
RSL and Badminton Europe announce an extended two-year development partnership through which the Danish-based brand will be supporting all BEC Development activities.

RSL Europe and Badminton Europe announce the signing of a new partnership. The two-year deal makes the internationally-recognised badminton equipment company the official provider for all of Badminton Europe’s Development activities.

- The extended partnership deal with RSL Europe is strategically important for us. We have had an excellent experience with RSL Europe and the fact that they are now stepping in to support all our key development and high-performance activities shows that the cooperation has worked well for both parties. Through our activities and digital reach, we are a reliable partner for well-known brands. I am confident that we can help RSL Europe reach now markets while growing on existing markets, said BEC General Secretary, Brian Agerbak

With a history that dates back to 1928, RSL has previously collaborated with the governing body of badminton in Europe. This new deal will not just mean the further strengthening of their relationship, but also the establishment of a partnership to further develop badminton in the continent. 

- It is a pleasure to be a part of Badminton Europe and their development projects. We are glad to be one of the partners that can support the activities of Badminton Europe. For RSL, it is important to play a part in the development of the new players and the upcoming generations. We support elite players, but our focus is also on entry-level badminton. I think that the development projects in BEC fit really well with our strategy, said CEO of RSL Europe, Rasmus Skousen..

RSL is a brand with plenty of history and in continuous development through innovation, which complements Badminton Europe’s main values. The main goal of the BEC Development activities and events is to strengthen badminton all across the continent, while RSL aims at reaching more European countries, making this collaboration a great opportunity for all.

- RSL Europe are a Danish-based company, but we are trying to expand our business in the rest of Europe even more. We want to take part in developing badminton not just in the bigger European badminton nations, but also in the smaller countries as well, said Rasmus Skousen.

For additional information

RSL Europe
CEO, Rasmus Skousen
Mobile: +4525339974

Badminton Europe
General Secretary, Brian Agerbak
Mobile: +4521680082
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