Badminton Europe staged its 2012 Development and Administration Seminar alongside the European Men's and Women's Team Championships in Amsterdam. The purpose of the seminar is to present relevant information to the Presidents and General Secretaries of all Member Associations. Member Associations are provided with a forum to network and communicate with colleagues from other nations.

62 Delegates from 34 of BEC's Associations registered to take part in the third Seminar of its kind (after 2007 in Istanbul, Turkey and 2009 in Medvode, Slovenia). Badminton Europe provided high class Speakers to the Seminar to fill the two days in the Dutch capital with interesting and worthwhile topics, which were divided into the three Strategic areas of Badminton Europe: Participation, Publicity and Performance.

BEC President Poul-Erik Høyer opened the Seminar and wished the Delegates a warm welcome to Amsterdam.  In the first presentation on Friday, Gregory Verpoorten, Development Director at BEC, gave strategic thoughts on the Member Associations developments. Vice President Hans Lenkert presented the new Strategy of Badminton Europe. Afterwards, Adrian Christy, CEO of Badminton England, inducted the Delegates into the Strategic plan of Badminton England with its successful “100 points programme”. Later on, Gregory Verpoorten had an interactive presentation on the Relationship between Staff and Honorary Officials in Non-Profit organisations. 

In the Publicity part of Seminar, Manuel Rösler presented BEC’s new website and Trine Bay, Media chief at Badminton Denmark, followed with an interesting discourse on how her Federation is dealing with the new media like Facebook, Twitter and Youtube. Brian Agerbak, General Secretary at Badminton Europe, informed the meeting about the efforts and very positive developments with BEC’s streaming portal BE.tv. World class player Jan Ø. Jørgensen of Denmark closed the first day with an interesting interview about his activities and ideas on the new media area. 

BWF’s Development Manager Ian Wright opened the second day with two presentations on BWF’s School project “Shuttle time” and the latest Developments of the Coach Education programme in the BWF. Adrian Christy gave an example from Badminton England (“No strings badminton”) on how leisure players can be involved in the Association, followed by Lawrence Chew (CEO Swiss Badminton), who spoke about the leisure player’s inclusion at Commercial centres.

In the Performance part of the Seminar, Holger Hasse, Junior National Coach in Germany, gave an exciting presentation on how the German Badminton Federation are identifying its talents. Finn Trærup Hansen, Sports Director at Badminton Denmark, informed the Delegates about the current High Performance system in Denmark. This year’s seminar was closed with the presentation from Ian Wright on BWF’s mobile training centre concept.

The Seminar was once again a big success and showed how important it is to share ideas and information among each other.